How Bloom Enrollment Helped Higher Ground Education Scale to $175M with a Multi-Market Strategy

Results Summary

Over a three-year engagement, Bloom Enrollment partnered with Higher Ground Education, a global Montessori school network, to scale international operations while reducing acquisition costs. The outcomes:

• Revenue scaled from $40M to $175M
• Achieved 6x return on ad spend (ROAS)
• Cut customer acquisition costs by 80%
• Increased lead-to-tour conversion by 50%, filling classrooms globally

Step 1: Build a Multi-Location Marketing Framework

Challenge: Each market had distinct parent profiles, cultural preferences, and conversion behavior.

Execution:

• Customized messaging per market (e.g., Texas vs. California vs. New York)
• Prioritized region-specific concerns (cost, safety, teaching quality)
• Deployed localized campaign assets aligned to zip code–level targeting

Result:

• Greater ad relevance and engagement across diverse U.S. markets

 

Step 2: Maximize Paid & Organic Channel Performance

Paid Channels:

• Ran Meta and Google campaigns across all major regions
• Used Winnie for childcare-specific lead gen and directory placement
• Focused budget on top-converting placements based on ROAS performance

Organic Strategy:

• SEO focused on international markets with long-tail keyword targeting
• Localized landing pages and blog content built long-term search authority

Benchmarks:

• CPL: $50–$150
• CTR: 8–9%
• Conversion Rate: 6–7%

 

Step 3: Integrate a Cohesive Marketing Tech Stack

Tools Used:

• Salesforce (CRM and lead tracking)
• ActiveCampaign (email automation and drip nurturing)
• ManyChat (website chat to qualify inbound leads)
• Zapier (automation across platforms)

Outcome:

• Improved tracking accuracy and attribution
• Faster lead follow-up and customized nurturing sequences
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Step 4: Leverage Hyper-Local Targeting & Data Analytics

Targeting Strategy:

• Used zip-code level targeting in high-interest regions
• Built custom audiences from demographic + behavior data
• Aligned Google and Meta targeting with top-converting parent profiles

Analytics:

• Monitored CPL, conversion rate, and ROAS by market
• Reallocated budget dynamically to top performers

Impact:

• Maximized efficiency without scaling spend linearly
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Step 5: Coordinate Cross-Functional Team Execution

Team Composition:

• Combined internal Higher Ground team + external agencies (15–20 people)
• Managed through Microsoft Teams across time zones

Management Approach:

• Weekly syncs and ongoing campaign tracking
• Bloom Enrollment led media spend, performance strategy, and creative oversight

Result:

• Execution aligned globally without operational bottlenecks

Final Notes

The combination of localized creative, channel optimization, automation, and centralized oversight enabled Higher Ground Education to scale predictably across global markets. Despite a complex multi-country operation, the strategy reduced cost per lead while dramatically increasing top-line revenue.

This case shows that global growth doesn’t require more spend—just smarter market-specific execution.

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