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Case study · LA Skills Academy

How Bloom Enrollment Doubled Student Applications and Cut CAC by 60% in 6 Months

  • 6-month engagement
  • Enrollment marketing overhaul
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The results

Customer acquisition cost
−60%Customer acquisition cost
Student applications
2xStudent applications
Lead-to-enrollment conversion
+50%Lead-to-enrollment conversion
Class capacity filled
90%+Class capacity filled

The challenge

High acquisition cost and an underperforming funnel: drop-offs and friction capped qualified applications.

Toolkit

  • Google Ads
  • Meta Ads
  • Landing pages
  • CRM
  • Analytics
  • Nurture automation

What changed

  • Student applications↑ 2x
  • Lead-to-enrollment conversion↑ +50%
  • Customer acquisition cost↓ −60%

Step by step

How we did it

  1. 1

    Diagnose the funnel

    • Full audit of campaigns and funnel stages
    • Drop-offs mapped from ad click to enrollment
    • Lead quality compared by channel

    Low-ROI ad sets and high-bounce pages found

  2. 2

    Optimize the campaigns

    • Google and Meta targeting tuned to cost per qualified lead
    • Creative on career outcomes and urgency
    • Budget moved to top performers

    CAC down 60%

  3. 3

    Redesign the funnel

    • A shorter path from inquiry to enrollment
    • Fewer form fields
    • Clear calls to action, student testimonials, program benefits

    Lead-to-enrollment conversion up 50%, 90%+ capacity

  4. 4

    A data-driven enrollment system

    • CRM and analytics on lead sources and drop-offs
    • Nurture automation based on inquiry behavior
    • Weekly lead-quality reporting

    Faster iteration, shared clarity across teams

The takeaway

The gains came without expanding the team or the ad budget.

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Results Summary

Over a six-month engagement, Bloom Enrollment partnered with LA Skills Academy to transform their enrollment marketing. The results:

  • Reduced customer acquisition cost (CAC) by 60%
  • Doubled student applications
  • Increased lead-to-enrollment conversion rate by 50%
  • Filled 90%+ of class capacity

Step 1: Diagnose and Prioritize Funnel Inefficiencies

Challenge: The academy faced high CAC and underperforming enrollment funnels. Drop-off rates and friction points limited the volume of qualified student applications.

Approach:

  • Conducted a full audit of existing digital campaigns and funnel stages
  • Mapped conversion drop-offs from ad click to enrollment
  • Analyzed lead quality vs. channel and ad performance

Outcome:

  • Identified low-ROI ad sets and landing pages with high bounce rates

Step 2: Optimize Digital Marketing Campaigns

Execution:

  • Refined Google and Meta targeting based on engagement and cost-per-qualified-lead metrics
  • Tested new creative angles focused on career outcomes and urgency
  • Consolidated budgets toward top-performing ad variations

Result:

  • CAC dropped by 60%
  • Increased efficiency across all ad channels

Step 3: Redesign High-Friction Funnel Components

Focus Areas:

  • Simplified the inquiry-to-enrollment process to reduce decision fatigue
  • Reduced form fields and improved user experience on key landing pages
  • Added clear CTAs, student testimonials, and program benefits

Impact:

  • Lead-to-enrollment conversion increased by 50%
  • Classroom capacity reached 90%+

Step 4: Implement a Data-Driven Enrollment System

Stack Used:

  • CRM and analytics setup to track lead sources and drop-offs
  • Nurture automation based on inquiry behavior
  • Weekly reporting on lead quality and enrollment flow

Result:

  • Enabled rapid iteration on campaigns and funnel optimizations
  • Improved clarity across the marketing and admissions teams

Final Notes

This engagement demonstrates how a focused, data-driven enrollment strategy can produce significant gains without expanding the team or ad budget. By reducing friction, improving ad efficiency, and enabling better lead tracking, LA Skills Academy exceeded their enrollment goals in just six months.

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