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Case study · KLA Schools

How Bloom Enrollment Modernized KLA Schools’ Marketing and Increased Leads by 38% in 6 Months

  • 6-month engagement
  • National preschool network
  • Alabama, Kentucky, Connecticut, South Florida
KLA Schools logo

The results

Leads generated
260+Leads generated
Average cost per lead
$93.85Average cost per lead
Lead flow, year over year
+38%Lead flow, year over year
Bounce rate
−38%Bounce rate

The challenge

Marketing leaned on SEO and standard paid campaigns. Schools in Alabama, Kentucky and Connecticut needed enrollment growth, while South Florida fought constant re-enrollment churn.

Toolkit

  • Google Ads
  • Meta Ads
  • Performance Max
  • Hotjar
  • Google Analytics
  • Search Console
  • Salesforce
  • ActiveCampaign

What changed

  • Website inquiries↑ 2x
  • Lead flow↑ +38%
  • Cost per lead↓ −20%
  • Bounce rate↓ −38%

Step by step

How we did it

  1. 1

    Audit channels and vendors

    • Vendor performance for paid social and PPC
    • Every channel scored on cost per lead and conversion

    A roadmap to move spend to scalable channels

  2. 2

    Restructure and scale paid media

    • Google and Meta, supported by Performance Max
    • Pixel setup for accurate attribution
    • Budget caps and pacing

    260+ leads at $93.85, spend scaled to $20k+/month

  3. 3

    Parent-focused messaging

    • Built on safety, curriculum innovation and trust
    • Hotjar to find high-bounce pages
    • One message across ads, pages and follow-up

    Bounce rate down 38%

  4. 4

    Website and conversion flow

    • Simpler forms and clearer calls to action
    • Testimonials and trust elements
    • Heatmaps on friction points

    Website form inquiries doubled

  5. 5

    A data-driven marketing system

    • Google Analytics, Search Console, Campaign Manager
    • Salesforce CRM
    • ActiveCampaign nurture automations

    Real-time reporting for admissions and marketing

The takeaway

A framework for long-term growth across both capacity-challenged and expansion markets.

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Results Summary

Over a six-month engagement, Bloom Enrollment partnered with KLA Schools, a national preschool network, to modernize their marketing and restore their innovative edge. The outcomes:

  • Generated 260+ leads at an average CPL of $93.85
  • Increased lead flow by 38% year-over-year
  • Developed parent-focused messaging that improved lead quality and reduced bounce rates by 38%
  • Scaled ad spend to $20k+/month while reducing CPL by 20%

Step 1: Audit Channels and Vendor Relationships

Challenge: KLA’s marketing was outdated and heavily reliant on SEO and standard paid campaigns. Local schools in Alabama, Kentucky, and Connecticut needed significant enrollment growth, while South Florida schools faced constant re-enrollment churn.

Execution:

  • Audited vendor performance for paid social and PPC
  • Assessed channel performance against cost-per-lead and conversion efficiency
  • Identified opportunities to restructure campaigns and messaging

Outcome:

  • Clear roadmap for reallocating spend and focusing on scalable channels

Step 2: Restructure and Scale Paid Media

Approach:

  • Focused spend on Google and Meta campaigns, supplemented by PMAX structures
  • Implemented pixel setup and management for accurate attribution
  • Introduced rigorous campaign structure with budget caps, pacing, and optimization

Result:

  • 260+ leads generated at an average CPL of $93.85
  • Scaled ad spend to $20k+/month while reducing CPL by 20%

Step 3: Develop Parent-Focused Messaging Framework

Execution:

  • Crafted messaging tailored to parents’ needs: safety, curriculum innovation, and trust
  • Used Hotjar insights to identify high-bounce pages and refine content
  • Aligned messaging across ads, landing pages, and follow-up sequences

Impact:

  • Bounce rates dropped by 38%
  • Lead quality improved as parents resonated with program-specific benefits

Step 4: Optimize Website and Conversion Flow

Tactics:

  • Revamped landing pages with simplified forms and clearer CTAs
  • Added testimonials and trust elements to reinforce credibility
  • Installed heatmapping to identify user behavior patterns and friction points

Outcome:

  • Doubled inquiries through website forms
  • Increased lead-to-tour conversion rates with clearer enrollment steps

Step 5: Establish Data-Driven Marketing System

Tools Implemented:

  • Google Analytics, Search Console, and Campaign Manager for tracking
  • Salesforce CRM integration for lead management
  • ActiveCampaign automations for lead nurturing

Result:

  • Enabled real-time reporting and optimization
  • Admissions and marketing teams gained clarity on lead flow and pipeline health

Final Notes

By combining a channel audit, paid media restructuring, parent-focused messaging, and CRO, Bloom Enrollment helped KLA Schools regain its innovative marketing edge. The results were scalable: increased leads, reduced costs, and a framework for long-term growth across both capacity-challenged and expansion markets.

Want to modernize your school’s marketing? Book a free 30-minute strategy call.

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