How Bloom Enrollment Modernized KLA Schools’ Marketing and Increased Leads by 38% in 6 Months

Results Summary

Over a six-month engagement, Bloom Enrollment partnered with KLA Schools, a national preschool network, to modernize their marketing and restore their innovative edge. The outcomes:

• Generated 260+ leads at an average CPL of $93.85
• Increased lead flow by 38% year-over-year
• Developed parent-focused messaging that improved lead quality and reduced bounce rates by 38%
• Scaled ad spend to $20k+/month while reducing CPL by 20%

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Step 1: Audit Channels and Vendor Relationships

Challenge: KLA’s marketing was outdated and heavily reliant on SEO and standard paid campaigns. Local schools in Alabama, Kentucky, and Connecticut needed significant enrollment growth, while South Florida schools faced constant re-enrollment churn.

Execution:

• Audited vendor performance for paid social and PPC
• Assessed channel performance against cost-per-lead and conversion efficiency
• Identified opportunities to restructure campaigns and messaging

Outcome:

• Clear roadmap for reallocating spend and focusing on scalable channels

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Step 2: Restructure and Scale Paid Media

Approach:

• Focused spend on Google and Meta campaigns, supplemented by PMAX structures
• Implemented pixel setup and management for accurate attribution
• Introduced rigorous campaign structure with budget caps, pacing, and optimization

Result:

• 260+ leads generated at an average CPL of $93.85
• Scaled ad spend to $20k+/month while reducing CPL by 20%

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Step 3: Develop Parent-Focused Messaging Framework

Execution:

• Crafted messaging tailored to parents’ needs: safety, curriculum innovation, and trust
• Used Hotjar insights to identify high-bounce pages and refine content
• Aligned messaging across ads, landing pages, and follow-up sequences

Impact:

• Bounce rates dropped by 38%
• Lead quality improved as parents resonated with program-specific benefits

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Step 4: Optimize Website and Conversion Flow

Tactics:

• Revamped landing pages with simplified forms and clearer CTAs
• Added testimonials and trust elements to reinforce credibility
• Installed heatmapping to identify user behavior patterns and friction points

Outcome:

• Doubled inquiries through website forms
• Increased lead-to-tour conversion rates with clearer enrollment steps

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Step 5: Establish Data-Driven Marketing System

Tools Implemented:

• Google Analytics, Search Console, and Campaign Manager for tracking
• Salesforce CRM integration for lead management
• ActiveCampaign automations for lead nurturing

Result:

• Enabled real-time reporting and optimization
• Admissions and marketing teams gained clarity on lead flow and pipeline health

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Final Notes

By combining a channel audit, paid media restructuring, parent-focused messaging, and CRO, Bloom Enrollment helped KLA Schools regain its innovative marketing edge. The results were scalable: increased leads, reduced costs, and a framework for long-term growth across both capacity-challenged and expansion markets.

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Want to modernize your school’s marketing? Book a free 30-minute strategy call.