Results Summary
Over a three-year engagement, Bloom Enrollment partnered with Higher Ground Education, a global Montessori school network, to scale international operations while reducing acquisition costs. The outcomes:
- Revenue scaled from $40M to $175M
- Achieved 6x return on ad spend (ROAS)
- Cut customer acquisition costs by 80%
- Increased lead-to-tour conversion by 50%, filling classrooms globally
Step 1: Build a Multi-Location Marketing Framework
Challenge: Each market had distinct parent profiles, cultural preferences, and conversion behavior.
Execution:
- Customized messaging per market (e.g., Texas vs. California vs. New York)
- Prioritized region-specific concerns (cost, safety, teaching quality)
- Deployed localized campaign assets aligned to zip code–level targeting
Result:
- Greater ad relevance and engagement across diverse U.S. markets
Step 2: Maximize Paid & Organic Channel Performance
Paid Channels:
- Ran Meta and Google campaigns across all major regions
- Used Winnie for childcare-specific lead gen and directory placement
- Focused budget on top-converting placements based on ROAS performance
Organic Strategy:
- SEO focused on international markets with long-tail keyword targeting
- Localized landing pages and blog content built long-term search authority
Benchmarks:
- CPL: $50–$150
- CTR: 8–9%
- Conversion Rate: 6–7%
Step 3: Integrate a Cohesive Marketing Tech Stack
Tools Used:
- Salesforce (CRM and lead tracking)
- ActiveCampaign (email automation and drip nurturing)
- ManyChat (website chat to qualify inbound leads)
- Zapier (automation across platforms)
Outcome:
- Improved tracking accuracy and attribution
- Faster lead follow-up and customized nurturing sequences
Step 4: Leverage Hyper-Local Targeting & Data Analytics
Targeting Strategy:
- Used zip-code level targeting in high-interest regions
- Built custom audiences from demographic + behavior data
- Aligned Google and Meta targeting with top-converting parent profiles
Analytics:
- Monitored CPL, conversion rate, and ROAS by market
- Reallocated budget dynamically to top performers
Impact:
- Maximized efficiency without scaling spend linearly
Step 5: Coordinate Cross-Functional Team Execution
Team Composition:
- Combined internal Higher Ground team + external agencies (15–20 people)
- Managed through Microsoft Teams across time zones
Management Approach:
- Weekly syncs and ongoing campaign tracking
- Bloom Enrollment led media spend, performance strategy, and creative oversight
Result:
- Execution aligned globally without operational bottlenecks
Final Notes
The combination of localized creative, channel optimization, automation, and centralized oversight enabled Higher Ground Education to scale predictably across global markets. Despite a complex multi-country operation, the strategy reduced cost per lead while dramatically increasing top-line revenue.
This case shows that global growth doesn’t require more spend, just smarter market-specific execution.
Want to scale like this? Book a free 30-minute strategy call.
