How Bloom Enrollment Doubled Student Applications and Cut CAC by 60% in 6 Months

Results Summary

Over a six-month engagement, Bloom Enrollment partnered with LA Skills Academy to transform their enrollment marketing. The results:

• Reduced customer acquisition cost (CAC) by 60%
• Doubled student applications
• Increased lead-to-enrollment conversion rate by 50%
• Filled 90%+ of class capacity

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Step 1: Diagnose and Prioritize Funnel Inefficiencies

Challenge: The academy faced high CAC and underperforming enrollment funnels. Drop-off rates and friction points limited the volume of qualified student applications.

Approach:

• Conducted a full audit of existing digital campaigns and funnel stages
• Mapped conversion drop-offs from ad click to enrollment
• Analyzed lead quality vs. channel and ad performance

Outcome:

• Identified low-ROI ad sets and landing pages with high bounce rates

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Step 2: Optimize Digital Marketing Campaigns

Execution:

• Refined Google and Meta targeting based on engagement and cost-per-qualified-lead metrics
• Tested new creative angles focused on career outcomes and urgency
• Consolidated budgets toward top-performing ad variations

Result:

• CAC dropped by 60%
• Increased efficiency across all ad channels

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Step 3: Redesign High-Friction Funnel Components

Focus Areas:

• Simplified the inquiry-to-enrollment process to reduce decision fatigue
• Reduced form fields and improved user experience on key landing pages
• Added clear CTAs, student testimonials, and program benefits

Impact:

• Lead-to-enrollment conversion increased by 50%
• Classroom capacity reached 90%+

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Step 4: Implement a Data-Driven Enrollment System

Stack Used:

• CRM and analytics setup to track lead sources and drop-offs
• Nurture automation based on inquiry behavior
• Weekly reporting on lead quality and enrollment flow

Result:

• Enabled rapid iteration on campaigns and funnel optimizations
• Improved clarity across the marketing and admissions teams

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Final Notes

This engagement demonstrates how a focused, data-driven enrollment strategy can produce significant gains without expanding the team or ad budget. By reducing friction, improving ad efficiency, and enabling better lead tracking, LA Skills Academy exceeded their enrollment goals in just six months.

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