Childcare & Preschool MarketingFill your open seats before the next enrollment season.
Parents compare a few centers close to home or work, tour the ones that follow up, and enroll where the visit felt right. You get a system built to win each of those moments, for one center or a whole network.
What gets in the way
Where enrollments slip away
Inquiries that never become tours
A parent fills out your form at night and hears back two days later. By then, another center booked the tour.
Seats that open mid-year
Families move and children age up. Every seat left empty between enrollment seasons is tuition you never get back.
Ads that reach the wrong families
Spend that lands outside your drive-time area, or on parents looking for another age group, raises your cost per tour.
How Bloom Enrollment fixes it
One system, four stages
- 01
Attract
Google search and Meta ads aimed at parents in your drive-time area, with a landing page for each location.
- 02
Nurture
Automatic email and text follow-up the moment a form comes in, plus tour reminders so booked visits happen.
- 03
Enroll
Clear next steps after the tour, simple online forms, and follow-up until the family decides.
- 04
Retain
Re-enrollment and referral campaigns that keep classrooms full between seasons.
Results
Schools like yours, by the numbers
+38%lead flow, year over year
KLA Schools
How Bloom Enrollment Modernized KLA Schools’ Marketing and Increased Leads by 38% in 6 Months
Read the case study- 260+ leads generated
- $93.85 average cost per lead
- −38% bounce rate
6xreturn on ad spend
Higher Ground Education
How Bloom Enrollment Helped Higher Ground Education Scale to $175M with a Multi-Market Strategy
Read the case study- $175M revenue, up from $40M
- −80% customer acquisition cost
- +50% lead-to-tour conversion
Do you work with multi-location childcare groups?
Yes. KLA Schools, a national preschool network, and Higher Ground Education, a global Montessori school network, both ran multi-market campaigns with Bloom Enrollment, with messaging and reporting set up per market.
Which channels work for preschool marketing?
Mostly Google search and Meta ads, supported by Performance Max where it fits, with email and text follow-up behind every inquiry. For Higher Ground Education, Winnie added childcare-specific lead generation.
Can you work with our CRM?
Yes. Past programs ran on Salesforce and ActiveCampaign. The goal is the same in any system: every inquiry tracked from the first click to the enrollment.
From the blog
Guides for enrollment teams
Free 30-minute call
See where your enrollment funnel leaks, in one call.
Bring your numbers. You leave knowing which step loses the most families, and what to fix first.
